VALERIE & POULOMI
Top tips for starting your podcast
THE ESSENTIAL GUIDE

Updated 16. 12. 2024

Podcasting, who doesn't love to talk? We all do. But do we all love to listen? We’re all selective about who we spend our energy talking to or what we choose to listen to in our private time.
So, while podcasting is the new, popular format for sharing thoughts, ideas, and stories, the first thing to ask yourself is:
How can I make this worthwhile?
Podcasting is so much more than just pouring your heart out.
Is Podcasting Worth It?
Absolutely. Podcasting offers benefits that other forms of content simply can’t match.
New & Global Audience
A massive audience is dedicated to this format exclusively. Plus, it’s global, giving you the opportunity to significantly expand your reach.
For further information on benefits of podcasting you can click here.
Easy content
Compared to photography or video content, podcasting is much simpler. Of course, it heavily depends on your speaking skills, confidence, and the value of your input. But assuming these are top-notch, podcasting is like spreading butter on a warm slice of rye bread, smooth and satisfying.
Fast and easy. A podcast is the perfect long-form content that can be repurposed 100 times over. One valuable episode can fuel several blog posts, LinkedIn updates, and social media content pieces.
Brand Identity, Expertise & Connection
Unlike other forms of content, podcasts give you the chance to present your full personality while communicating your values and mission. This gives you the incredible power to get listeners on board with what you stand for, forge connections through shared values, and showcase your expertise in your field.
So, whether you’re an aspiring podcaster or an established one who is just looking to enhance your current setup, don’t hesitate any further; a podcast is a 100% worthy content choice.
Let’s dive into how a structured approach can significantly improve your podcasting.
THE RIGHT EQUIPMENT

Start by investing in high-quality equipment. Clear audio is crucial, as poor sound quality can drive listeners away. Here are the essentials:

Microphone:

A top-tier microphone is essential. Consider models like the Røde or Shure for professional-grade sound.

Headphones:

Closed-back headphones let you hear yourself clearly and monitor background noise or potential errors.

Pop Filter:

Use a pop filter to reduce harsh sounds (like 'p' and 'b') during recordings.
YOUR NICHE
Identifying your podcast's niche is critical. Here's how to get it right:

Define your audience:

Understand who your listeners are and what interests them.

Find a unique angle:

What sets your podcast apart? This could be a fresh perspective, your unique expertise, or an engaging format, for example, adding a playful spin to a serious topic.

Choose your platforms:

Identify where to host and promote your podcast. Platforms like Spotify and YouTube are must-haves. But don't stop there, build buzz on LinkedIn, especially if that’s where your target audience is most active.
PLAN
A well-thought-out plan will keep your podcast organised and engaging:

Episode Outlines:

Use bullet points to outline each episode, ensuring a smooth flow of topics and conversations.

Content Calendar:

Plan your episodes in advance. Stock up on recordings to maintain consistency and give your audience something to look forward to.

Establish a Recognisable Identity:

Decide on a specific, memorable name and visual identity for your podcast. This could include branded merchandise like mugs, a catchy name, and the consistent use of your brand colours in the interior decor of your podcast setup.
QUIET RECORDING SPACE
For the best audio quality, set up a dedicated recording space:

Soundproofing:

Use materials like foam panels or heavy curtains to minimise external noise, just like we do at CoHo.

Minimal Distractions:

Choose a quiet room where you can record without interruptions or unexpected background noise.
EDITING
This is where your podcast truly comes to life. Clean up your audio and add professional touches:

Software:

Use editing software like GarageBand or Adobe Audition to refine your recordings.

Polishing:

Remove background noise, adjust volume levels, and add intros, outros, or background music to create an engaging listening experience. Tools like Nvidia Broadcast can help streamline this process.
THE FUTURE
If we’ve convinced you this far, then the future of podcasting looks brighter than ever! Continuous growth and innovation are expected in the coming years.

Technology:

Rising AI technology is set to transform how podcast production, distribution, and consumption work, making way for more interactive and immersive storytelling experiences.

Multi-Platform Integration:

Podcasts will increasingly integrate with other digital media, including social media, video, and live streaming, for better storytelling opportunities and audience engagement.
Let's Wrap This Up. Now It’s Your Turn!

Starting a podcast is an exciting and rewarding journey. It’s a chance to strengthen your connection with a global audience, build a strong brand identity, and establish your expertise.

To get started, make sure you have the right equipment for clear audio and a quiet, distraction-free recording space. Plan your podcast by identifying your niche, setting your direction, and preparing detailed episode outlines. Consistent branding and a recognisable identity will make your podcast stand out.

Stick to these steps, and you’ll be well on your way to unlocking your global potential. And if something isn’t clear? We’re right here in the comments section to help you out! 😎

Valerie & Poulomi,
Your CoHo favourites
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