The Danish B2B content benchmark

From scrappy to thought leader. Where are you?

The strongest brands in our benchmark all built the same thing: a content system that runs every month, not in bursts. There are 4 levels to it.

Our 90-second quiz tells you which level you’re on, and what it takes to level up.

Find out in 90 secs

1000+ productions. 200+ brands. Built for Danish B2B scaleups.

A sample of 1000+ productions + 200 brands
The four levels

Four levels. You are on one.

The check tells you which one, and what it takes to get to the next level.

Level 01

Deficit


What it looks like

The assets that explain your product aren’t there yet.

Level 02

Foundation


What it looks like

Good work when there’s a reason. Nothing repeats.

Level 03

Engine


What it looks like

One format, every month, no meeting needed.

Level 04

Compound


What it looks like

The engine runs, bigger work on top.

The check

12 questions. Then you know.

We’ll email you the full report, written so you can forward it to your boss.

Question 01 / 12About 90 sec

Does someone landing on your website today see real footage of your actual people and product, filmed within the last 12 months?

Anonymous benchmark data · no sales call
You leave with this

A report ready for your team.

01

Your level

Which level you are on, and what the next one takes.

02

Your grade

Can your content survive a busy month?

03

Your three leaks

What is costing you the most, named.

Benchmarked against 1000+ real productions.

What the benchmark is built on

1000+

productions since 2023

2,700

production hours

500+

production briefs

9.4/10

average member rating


On getting started

“We’ve gone from an inability to regularly produce high quality video content. And now we’re able to do that.”

Member · B2B health-tech

On building an engine

“We learned from recording the first 10 episodes, not to do it all over the place… It’s way easier to book 5 episodes in a week and get it done.”

Member · B2B SaaS

On the foundation

“We got very, very positive feedback on the hero films… Every partner that has seen those videos really enjoyed them.”

Member · B2B workplace hardware

90 seconds now. Or another quarter of guessing.

12 questions. A report you can forward.

Start the check

No sales call · your answers become anonymous benchmark data