BASED ON 1,000+ PRODUCTIONS & 200+ BRANDS
Thought leadership, awareness, pipeline: it all runs on brilliant content. Here’s our top picks for B2B / tech scale-ups.
BROWSE THE VAULTLAUNCHES & DEMOS
WHEN TO USE IT
When a new product or feature has to make sense to someone on first contact, and then get used.
THE STEAL
If the video's job is explaining, take the faces out. If its job is trust, put them in.
GetWhy: Feature launch
Launch a new feature on a tight deadline, with one film for the website, LinkedIn, sales decks and the team's profiles.
No people on camera, pure motion graphics built from their own platform and design files. The motion system was designed first.
Smooth transitions carry you through the feature like using the product. Because the system exists, every film after the first is faster.
Airtame: Product launch demo
One hero asset to explain a new product across the US and Europe, clear enough to land on first contact.
Subtraction before the shoot: fewest words, simplest scenes, the real product on a real screen, directed scene by scene with a non-actor.
Nothing competes with the message. It now anchors the website, sales material and the ad cutdowns.
Nume: Product announcement
Announce an AI CFO product and get people curious enough to try it.
The founder talking to camera about why it matters, combined with motion graphics that bring the UI to life.
Who it's for, the pain, how it works, all in 90 seconds, and still human to human.
Aisel: Product launch
Launch a psychiatry and medicine product in a market where trust decides everything.
People first: the whole founding team on camera, with a calm, slow edit, gentle music and unhurried movement.
In a sensitive, high-trust category, credibility comes from the people. The pacing is built entirely around the end user.
Qarma: Product walkthrough
A clean product walkthrough for the website.
Brand colours carried into the set, minimal styling, and a single focus on the product in use.
It looks premium without heavy graphics, and the product and the presenter do the work.
Workfeed: Product demo
A walkthrough of how the product works, for buyers and users.
An expert talking through the UI, cutting between full-screen product and full-screen face, in a warm set that matches their own podcast.
When the screen gets busy, the UI gets the frame. When it needs trust, the person does.
Healthful: Walkthrough
A long-form walkthrough of the whole platform.
One or two fixed cameras while the presenter works through the product, Loom-style but properly lit and recorded.
Depth for serious buyers with a light edit. Subtitles and graphics are what move the effort.
WHAT THE TIERS MEAN
Built for volume: explainers, FAQ shorts, walkthroughs, product shorts. Typically 4 to 12 editing hours per video.
Launch films, hero explainers, motion-graphics pieces, TV. Typically 15 to 30 editing hours per video.
Brand, recruitment and documentary films. Typically 20 to 50 editing hours per video.
What moves the effort: motion graphics is the biggest single driver. Length and extra versions (cutdowns, formats, languages) come next. Shooting time is on top.
Three films. Why they worked. One thing to steal from each.
Once a month, from the CoHo studio floor. B2B and tech launches, product films and brand stories, taken apart so you can use the thinking.
THE
MONTHLY
CONTENT
DROP
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